Marketing Strategy Director
11000 - 15000 SGDFull-time
TEMBUSU INSTITUTE PTE. LTD.
Key Responsibilities
- Develop and execute international student recruitment strategies, with a strong focus on the Mainland China market.
- Build and manage partnerships with education agents, schools, and recruitment channels.
- Lead digital and offline marketing campaigns (e.g. WeChat, Xiaohongshu, education fairs, seminars, webinars).
- Drive student enrolment from lead generation through to conversion.
- Establish strategic partnerships with corporate organisations and industry partners.
- Identify new business opportunities, corporate training projects, sponsorships, and collaborations.
- Strengthen Tembusu Institute's brand visibility and market presence.
- Lead, coach, and develop the Marketing & Admissions team.
- Monitor marketing performance, industry trends, competitor activities, and optimise ROI.
Requirements
- Bachelor's Degree in Marketing, Business, Education Management or related discipline (Master's Degree preferred).
- Minimum 8–10 years' experience in marketing, business development, or student recruitment within the higher/private education sector.
- Proven success in the Mainland China education market , with strong education agent and school networks.
- Strong experience in B2B partnership development and corporate collaboration.
- Good understanding of Singapore's private education sector (EduTrust/CPE).
- Excellent strategic planning, negotiation, communication, and presentation skills.
- Bilingual in English and Mandarin (spoken and written).
Vacancy posted 1 day ago
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