Assistant Manager, Programming & Partnerships

New Bahru reflects the hope of bringing together a new creative community. Conceptualised and curated by The Lo & Behold Group, New Bahru showcases a different side of our city—soulful, creative, just as it is clean and efficient.

As a team, we are very passionate about the potential our industry has in shaping a city and take great pride in grooming the next generation of hospitality leaders. We build career paths around the individual, develop training modules both in-house and out, and design incentives and recognition programmes to ensure that good work always pays off.

For its efforts, the group has been recognised as a Human Capital Partner with the Ministry of Manpower, a “Great Place To Work” (2022 to 2025) and one of AON’s Best Employers. Wherever you are on the team, whatever your definition of success, we’ll set you on the right path.

This role will identify, cultivate and deliver partnerships that bring creative activations, sponsorships and programming to life—helping build a strong ecosystem of collaborators, ambassadors and advocates around the brand.

Working closely with the brand, marketing, creative and venue teams, the role will translate relationships into tangible outcomes, including revenue opportunities, compelling experiences and sustained footfall.

Key Responsibilities:

1. Strategic & Community Partnerships
   • Identify and nurture strategic brand, institutional, cultural and creative partnerships aligned with New Bahru’s positioning.
   • Strengthen relationships and develop partnership ideas that translate into meaningful collaborations, activations and programming.
   • Manage partnerships end-to-end—from outreach and pitching to coordination, execution and follow-through.
   • Contribute to growing New Bahru’s reputation as a place where meaningful partnerships and creative collaborations thrive.
2. Revenue Partnerships
   • Drive partnership revenue through sponsorships, venue bookings, advertising placements and co-created initiatives.
   • Work with internal teams to package and commercialise partnership opportunities across the development.
   • Ensure partnerships deliver mutual value for both New Bahru its community.
3. Ambassador Programme
   • Nurture and further strengthen an ambassador network of creators, tastemakers and community figures aligned with the brand.
   • Identify and co-create opportunities for ambassadors to develop meaningful content, experiences and advocacy for New Bahru.
   • Manage relationships to ensure authentic, long-term engagement with the brand.
4. Project Management
   • Manage stakeholders effectively, ensuring alignment across teams and timely approvals.
   • Act as the primary liaison for partners, ensuring clear communication and mutual value delivery.
   • Work with internal teams and tenants to translate partnerships into events, ad placements, campaigns and programming that support business goals while maintaining strong brand alignment and operational feasibility.
   • Manage partnership budgets responsibly, ensuring effective use of resources and strong return on investment.

Key Requirements

• At least 3 years of experience in partnerships, marketing, business development, events, or a related field.
• Strong relationship-building skills, with the ability to engage and work effectively with brands, creatives, partners and internal stakeholders.
• Commercially minded, with the ability to identify partnership opportunities that create value for both brand and business.
• Strong project management capabilities, able to manage multiple collaborations from concept through execution.
• Excellent communication and presentation skills, with confidence in pitching ideas and representing the organisation externally.
• Highly organised and detail-oriented, with the ability to manage timelines, stakeholders and deliverables.
• Comfortable working in a dynamic and evolving environment, where collaboration and initiative are valued.
• A genuine interest in culture, creativity, community-building and lifestyle brands.

We love people who are

• Naturally curious, always exploring new ideas, collaborators and opportunities.
• Relationship-driven, with a genuine ability to connect people and build trust.
• Resourceful and proactive, able to turn ideas into action.
• Thoughtful and collaborative, bringing people together while respecting different perspectives.
• Highly organised, able to manage complexity without losing sight of the bigger picture.
• Commercially aware, balancing creativity with practical business outcomes.
• Kind and generous in spirit, while maintaining high standards in their work.
• Accountable and solution-oriented, taking ownership and following through.

We believe in taking care of our people, so they can take care of others. We recognise and support each individual through medical and insurance coverage, employee dining discounts across our venues, celebrations for each individual’s key milestones, as well as one month sabbaticals for long-service individuals.

Take an inside look at our culture or find out more here.

Click on Apply or send your CV via Whatsapp to 80832942.

Should your application progress to the next stage, we will be in contact to arrange for an interview.

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