Commercial Head - Consumer Business

AMILI is a pioneering microbiome precision medicine company focused on transforming healthcare through science-driven innovation. As we continue to expand our commercial footprint, we are seeking an experienced and entrepreneurial commercial leader to build, scale and lead our Consumer business.

This is a high-impact leadership role for an individual who combines strategic thinking with operational excellence and is passionate about bringing innovative healthcare solutions closer to consumers.

As Commercial Head – Consumer Market, you will lead the strategy and execution to build AMILI's next growth engine. You will be responsible for scaling our Consumer Market business through a digital-first approach, complemented by strategic partnerships and regional expansion across Southeast Asia

Consumer Business Strategy &Growth

· Develop and execute AMILI’s Consumer Business strategy, aligned with AMILI’s overall commercial objectives.

· Own the Consumer BusinessP&L, driving sustainable revenue growth, profitability and commercialperformance

· Identify new business opportunities, consumer segments and strategic growth initiatives across Singapore and regional Southeast Asian markets.

· Develop pricing, promotional andcommercial strategies that maximise long-term sustainable growth.

· Lead market expansioninitiatives, adapting commercial strategies to different regulatory,operational and consumer dynamics across Southeast Asia.

Channel Growth & Commercial Execution

• Lead growth across AMILI’s consumer channels, including retail, pharmacy, owed e-commerce and strategic partnerships
• Develop route-to-market strategies and channel optimisation plans that improve consumer access and commercial performance.
• Develop and scale AMILI's Digital Commerce strategy, driving customer acquisition, conversion, retention and lifetime value through owned e-commerce channels.
• Lead the expansion of AMILI's Consumer Market business across Southeast Asia by identifying priority markets, developing market entry strategies and building scalable commercial models.
• Optimise the end-to-end customer journey, improving customer acquisition, conversion, retention and customer lifetime value.
• Monitor key digital and commercial performance metrics and implement initiatives to improve business outcomes.
• Lead the commercialisation of innovative health products, building consumer demand through education, evidence-based marketing and strategic partnerships.
• Partner with Marketing to develop integrated demand generation initiatives that build brand awareness, drive customer acquisition and maximise commercial impact.

CommercialExcellence

• Build and implement Commercial Excellence frameworks across the business.
• Design commercial KPIs, dashboards and performance management processes.
• Drive forecasting accuracy, sales planning and business analytics.
• Leverage commercial, customer and market data to support evidence-based decision making and continuously optimise commercial performance.
• Establish best practices across customer segmentation, distributor management and commercial execution.
• Develop scalable commercial processes and operating models that support future business growth.

Retail & Strategic Partnerships

• Build strong commercial relationships with pharmacies, distributors, retail chains and strategic partners.
• Identify and negotiate new partnership opportunities that expand market reach and improve customer access.
• Develop enterprise and corporate partnerships that accelerate commercial growth and brand visibility.
• Lead commercial discussions with key customers and external stakeholders.

Market Intelligence

• Monitor competitor activity, consumer trends and emerging healthcare developments.
• Translate market insights into actionable commercial strategies.
• Champion a customer-centric approach by embedding consumer insights into commercial decision making and customer experience initiatives.
• Identify opportunities for innovation and future growth.

Team Leadership

• Build, lead and develop a high-performing commercial team as the business grows.
• Foster a culture of accountability, collaboration, innovation and continuous improvement.
• Partner effectively with cross-functional teams, including Product, Marketing, Scientific and Finance, to align commercial priorities and deliver successful Consumer Business outcomes.

Job Requirements:
· 12+ years' progressivecommercial leadership experience within healthcare, biotechnology, lifesciences, medical nutrition, diagnostics or consumer health.

· Proven ownership ofcommercial P&L, with accountability for revenue growth, profitability andbusiness performance, and commercial execution.

· Demonstrated experiencebuilding and scaling consumer businesses across omnichannel routes-to-market,including retail/pharmacy, e-commerce or other consumer access channels.

· Strong understanding ofconsumer acquisition, conversion, retention, pricing, promotions, customerjourneys, and lifetime value.

· Experience commercialisinginnovative, science-led or evidence-based healthcare products, with the abilityto translate technical or scientific value propositions into clear consumerdemand.

· Proven ability to build newcommercial capabilities, develop go-to-market strategies, and scale businessesfrom early stage to repeatable growth

· Experience operating acrossSoutheast Asia, with a strong understanding of regional regulatory, commercialand operational dynamics.

· Comfortable working inambiguity and thriving in a fast-paced scale-up environment.

· Demonstrated ability to balance strategic thinkingwith hands-on execution in a fast-paced, high-growth environment.