MARKETING EXECUTIVE (EXCLUDING FOOD & BEVERAGE SERVICES)
2800 - 4000 SGDFull-time
TOP CONSTRUCTION PTE. LTD.
Job Description
- Plan, set up and manage SEM campaigns, primarily Google Ads (Search, Display, Performance Max, and others as needed), based on client objectives and performance targets.
- Conduct keyword research, write ad copy, build audiences and structure accounts independently.
- Monitor campaign performance daily and weekly, manage client budgets and make ongoing adjustments to improve leads, conversions.
- Set up and maintain conversion tracking (Google Tag Manager) and ensure data accuracy.
- Meet and communicate with clients (in person, video call, email and phone) to understand their business goals, marketing needs and concerns.
- Translate client requirements into practical digital marketing campaigns and recommendations.
- Prepare regular campaign reports and explain performance, insights and next steps clearly to non-technical clients.
- Handle client questions and concerns professionally, including when results fall short of expectations.
- Work closely with internal teams (design, web, content, account management) to coordinate execution and meet deadlines.
- Support SEO activities such as keyword research, on-page optimisation, content recommendations and performance tracking where required.
- Keep up to date with digital advertising trends, Google Ads platform changes and industry developments, and apply them to live campaigns.
Requirements
- Diploma or Degree in Marketing, Business, Communications or a related field, or equivalent relevant work experience.
- Able to set up, manage and optimise Google Ads campaigns end to end without supervision.
- Working knowledge of Google Analytics and conversion tracking.
- Able to interpret campaign data and give practical, actionable recommendations.
- Good communication and presentation skills, both written and verbal.
- Comfortable meeting clients and handling their requirements, concerns and expectations.
- Organised, able to handle multiple client accounts and meet deadlines.
- Must be able to work independently: plan your own tasks, make sound decisions, and solve problems without constant guidance.
- Able to work under tight deadlines and manage multiple client accounts and competing priorities at the same time.
- Able to attend calls or respond to urgent client requests during weekends when required (e.g. campaign issues, budget problems, time-sensitive changes).
Vacancy posted 8 days ago
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