Web Strategy and Optimisation Specialist SG
7000 - 10000 SGDFull-time
CIMB Bank
Strategy and Planning
- Develop a data-driven website optimisation roadmap that transforms business and campaign objectives into high-converting user journeys across and related digital properties.
- Drive website performance optimisation by aligning optimisation initiatives with commercial outcomes, while defining clear success metrics and measurement frameworks.
Execution and Experimentation
- Own the landing page roadmap for performance marketing campaigns, aligning with acquisition, customer acquisition cost, and ROI goals.
- Lead the full lifecycle of digital experiments including A/B tests, personalization, and dynamic content to improve conversion efficiency and strengthen lead generation.
- Introduce and manage AI tools to streamline workflows, speed up analysis, generate insights, and produce layout or page mock-ups to support faster iteration.
Measurement and Analytics
- Define and track key metrics such as conversion rate, bounce rate, funnel progression, and lead quality to guide continuous optimisation efforts.
- Partner with Paid Media to test ad-to-landing-page relevance, driving quality score improvements and customer acquisition cost(CAC) efficiency.
Quality Control and Governance
- Lead and manage the QA process for all releases, ensuring every update meets standards for usability, responsiveness, tracking accuracy, browser compatibility, and visual consistency.
- Ensure all department activities including web-based projects comply with PDPA, regulatory expectations, and internal governance processes, working closely with Legal, Risk, Compliance and IT Security where needed
Requirements:
- Bachelor’s and/or Master’s degree in Marketing, Business Analytics, Computer Science, UX Design, or related field
- At least 5-8 years of experience in Conversion Rate Optimization (CRO), Web Strategy, Performance Marketing or Project Management leading web-based projects (launches, redesigns, feature development).
- Advanced user of Adobe Analytics/GA4 to build reports, track funnels, and identify drop‑off points.
- Hands‑on CMS experience (e.g., AEM) and tag management (e.g., Adobe Launch/GTM).
- End‑to‑end experimentation: quantitative & qualitative research (heatmaps, session recordings, surveys), hypothesis generation, test setup, and statistical analysis.
- Working knowledge of HTML/CSS and basic JavaScript/jQuery for rapid prototyping and troubleshooting.
- Self‑starter with strong ownership; thrives in fast‑paced, matrix environments.
- Excellent project management; drives clarity on scope, timelines, and decision rights.
- Influencing and communication; able to frame insights for management team and non‑technical audiences.
- Ethical judgment and governance mindset; balances growth with compliance and brand standards.
Vacancy posted 1 day ago
Similar jobs that could be interesting for youBased on the Web Strategy and Optimisation Specialist SG in Singapore vacancy
6000 - 8500 SGD
...About the job You will lead and optimise IKEA Singapore's end-to-end search performance... ...stakeholders, you will develop and execute search strategies that strengthen IKEA's digital presence... ...initiatives. Good understanding of web analytics and performance measurement...12000 - 15000 SGD
...now! Work you will do This role sits within the Technology, Strategy & Transformation team of Deloitte Southeast Asia, focused on... ...and appreciation of others · Make effective use of resources to optimise value · Demonstrate the success and efficiency of Deloitte through...8000 - 10000 SGD
...Department. Support and provide risk and control advisory to HOD / Head of Unit (HOU) / Process Owners with proactive risk prevention strategy by identifying and managing risk at source / emerging risks during departmental strategy planning, product design, system...4000 - 8000 SGD
The group you’ll be a part of The Customer Support Business Group focuses on enabling our customers with premier customer support throughout their lifecycle with Lam. We drive performance, productivity, safety, and quality of customers installed base performance and deliver...- ...including cost allocation to business units Strategy and Planning Facilitate the... ...development of strategies and initiatives to optimise processes, leveraging technology, automation... ...defects etc Deliver cost savings for CIMB SG whilst maintaining high service levels to...
4000 - 5280 SGD
...-commerce website. Intranet/Internet website applications and web page content that is mobile responsive (liaising with vendors).... ...as required. Ensure the technical feasibility of designs. Optimise websites for maximum speed and scalability. Collaborate with other...- ...improvements. Advanced Problem-Solving & Experimentation: Lead complex A/B testing and data investigations, shaping data-driven strategies and validating hypotheses with analytical rigor. Strategic Data Storytelling: Drive strategic discussions by synthesizing complex...
7500 - 12000 SGD
...service design Leverage people data and analytics (e.g., dashboards, workforce metrics) to generate actionable insights that inform HR strategy and leadership decisions Support post-merger integration or cross-functional transformation projects involving people, process,...800 - 1200 SGD
Company Overview Antares Management Services Pte. Ltd. provides manpower recruitment and business process outsourcing (BPO) solutions, supporting payroll, compliance, finance, customer service, and IT functions to help businesses scale efficiently and focus on core activities...6500 - 12500 SGD
...Job Summary We are looking for a Web Developer to build, design, and maintain our corporate websites and web applications from the... ...refine technical requirements based on business needs and marketing strategies. Troubleshoot interface software, resolve integration issues,...3500 - 4000 SGD
...across key dashboards (fleet register, earnings, claims handover, optimisation value tracker) and ensure outputs reflect commercial reality... ...processes Ramos May Anne De Mesa - ****@*****.***.sg Personnel Reg No: R1110127 Manpower Staffing Services (S) Pte...10000 - 12000 SGD
Responsibilities: Risk, Control and Compliance Execute operational and compliance risk management activities in accordance with the Bank’s policies, procedures, risk framework, and regulatory requirements. Perform risk and control assessments, including identification...- ...Safety Strategy Operations Specialist (Trust & Safety) – Global Location: - Singapore Function: - Trust & Safety / Risk Operations / Platform... ...monitoring, incident response, and operational strategy optimisation. You will play a key role in safeguarding platform...
5500 - 6000 SGD
...is a full-spectrum digital agency. We help clients solve business problems with User-first thinking and web solutions. The Web Project Manager (WPM) is a specialist position for web tech practitioners who want to lead and manage projects. Your role is to ensure that technical...4000 - 7000 SGD
Roles and Responsibilities: Strat Plan, Budget and Expense Management • Strat Plan: perform analysis on the target product mix and key metrics to support the budget submission and discussions with CEO, CFO, and CDO. • Expense allocation: monitors expenses for agency ...7300 - 8500 SGD
...platforms. Ensure all designs are aligned with the brand’s identity, creating a cohesive and impactful visual presence across the website and landing pages. Collaborate with the marketing teams to ensure that all visual content supports the overall brand strategy and goals....3000 - 6000 SGD
...What the role is The candidate will contribute towards optimisation of SWDA’s digital portals and digital engagement, designed to enable... ...digital product management, business analysis, UX/UI design, and/or web development Demonstrated experience as a product owner or...- ...interesting challenges each day. Together with our Trust team, you will help shape the future of our bank. Job Description As Strategy Specialist, you will have the opportunity to shape the strategic agenda of Trust Bank and help to communicate it to key stakeholders. The...
2100 - 4000 SGD
...Take part in web development projects, involving in full software development life cycle. Importantly facilitate the delivery of quality solutions to customers, with good follow up maintenance to the solutions implemented. Being the modern web developer of today...3800 - 4600 SGD
...Role Attributes Has strong technical knowledge and experience in Web Communication operations, including handling customer and... ...in case handling, and seek guidance or escalate where approval or specialist input is required. · Guide junior employees or assist team members...3500 - 5000 SGD
...displays, sharing platters, bowls and bentos and unique catering setups. As we continue to expand, we are seeking a dynamic and tech-savvy Web Developer/UI/UX Designer to join our catering services company. The Web Developer / UI/UX Designer is responsible for designing,...3500 - 4000 SGD
...Position Title: Multimedia Designer / Web Development Executive Working Location:... ...and web work matches project goals and brand strategy. Support creative and technical projects... ...button; Email your resume to ****@*****.***.sg. Please indicate #76015 on the email...- ...Job Description: Role Synopsis The LNG Book within GPTI (Gas and Power Trading International) is responsible for optimising BP's advantaged LNG portfolio, including equity and third‑party supply, long‑term regasification and liquefaction contracts in the US and Europe...
50 SGD per hour
...Mindrift is looking for a highly skilled Web Designer to join the Tendem project ( ) and create high-quality web designs for real... ...visual communications. What We Do The Mindrift platform connects specialists with innovative technology projects. Our mission is to help...8500 - 11000 SGD
...inquisitiveness and courage to embrace new challenges head-on. Your agility, readiness to challenge conventions, embrace of data-driven strategies, dedication to learning and applying new skills fuels our innovation and progress. At the core of everything we do lies a genuine...5500 - 11000 SGD
...other Tech Leads to plan technical spikes and long-term technical strategy beyond sprint scope ● Identify technical risks early and lead... ...professionally Requirements ● 5 to 7+ years of experience in web application development ● Proven experience leading agile development...4000 - 6500 SGD
...regret that only shortlisted candidates will be notified. Job Description The NUS Global Asia Institute (GAI) is looking for a Web Designer (UI/UX) to lead the design and user experience of digital platforms across various research, education and outreach projects....6000 - 8000 SGD
- Develop web, interactive, mobile and robotics applications. - Translate concepts into actual implementation with a focus on usability and speed. - Handle all software and web development work. - Develop overall concepts for improving the user experience within a business...- ...deliberate counsel to board committees and chief executives on matters of strategy and governance. We believe that written argument produces sharper... ...platforms remain secure, legible, and reliable. The Junior Web Developer will support the technical delivery of our written work...
- ...Hudson River Trading (HRT) is seeking a PostTrade Strategy Specialist to join our PostTrade team in Singapore. Encompassing the firm’s Global Funding & Clearing, Middle Office, and Product Control teams, the PostTrade team ensures the smooth daily operation of our global PostTrade...
Do you want to receive more vacancies?
Subscribe and receive similar vacancies to Web Strategy and Optimisation Specialist SG. Be the first to apply!
