Search Optimisation Specialist, IKEA Singapore
6000 - 8500 SGDFull-time
Ikano Pte. Ltd.
About the job
You will lead and optimise IKEA Singapore's end-to-end search performance across Search Engine Optimisation (SEO), Search Engine Marketing (SEM) and Generative Engine Optimisation (GEO). Your mission is to ensure IKEA remains visible wherever customers search for inspiration, information and products, while driving sustainable traffic, conversion and commercial growth.
You will combine commercial understanding, data-driven insights and technical expertise to improve discoverability across traditional and AI-powered search platforms. Working closely with Selling, Marketing, Commercial and global stakeholders, you will develop and execute search strategies that strengthen IKEA's digital presence and support business objectives.
Your assignment
- Develop, execute and continuously optimise IKEA Singapore's search strategy across SEO, SEM and GEO to maximise visibility, traffic and commercial performance.
- Drive SEO improvements across the IKEA website, including content optimisation, metadata, site architecture, internal linking and technical SEO enhancements.
- Plan, manage and optimise SEM campaigns, including keyword strategy, bidding, budget allocation, ad creation and performance monitoring to maximise return on investment.
- Lead GEO initiatives to strengthen IKEA's visibility and authority across AI-powered search and answer engines.
- Analyse customer search behaviour, keyword opportunities, market trends and competitor activities to identify growth opportunities and optimisation priorities.
- Monitor, report and provide actionable insights on search performance, translating data into recommendations that support business decisions.
- Partner with Selling, Marketing and Commercial teams to embed search optimisation into campaigns, customer journeys and digital experiences.
- Collaborate with global and regional stakeholders to ensure alignment on search strategies, governance, tools and best practices.
- Stay up to date with search engine algorithm changes, AI developments and industry trends, translating insights into optimisation roadmaps and capability building initiatives.
Your profile
- Passionate about creating exceptional customer search experiences and improving discoverability across digital channels.
- Strong knowledge of SEO, SEM and emerging GEO practices, with hands-on experience managing search optimisation initiatives.
- Good understanding of web analytics and performance measurement tools such as Google Analytics, Google Search Console and Google Ads.
- Strong analytical skills with the ability to interpret data, identify opportunities and translate findings into actionable recommendations.
- Commercially minded, with the ability to connect search performance to customer behaviour and business outcomes.
- Effective stakeholder management and communication skills, with the ability to influence and collaborate across functions.
- Adaptable and curious, with a continuous learning mindset and interest in emerging search and AI technologies.
- Experience in e-commerce, digital marketing or omnichannel retail environments will be an advantage.
- You share the IKEA values and is committed to develop people and the business together.
Vacancy posted 8 days ago
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