Lead, Digital & Web Strategy
5000 - 6000 SGDFull-time
Certis CISCO Security Pte Ltd
Job Purpose
As a key member of the Group Communications & Marketing team, this role owns Certis’ digital presence with a primary focus on the corporate website as a strategic growth platform.
The incumbent will lead website strategy, information architecture, SEO, and performance optimization to drive traffic, engagement, and conversion. Working closely with internal stakeholders and external vendors, this role ensures that Certis’ digital platforms are structured, discoverable, and effective in communicating the Group’s value proposition.
This role will also act as a digital business partner to corporate functions and business units, ensuring alignment between marketing objectives, user experience, and measurable outcomes. This role also plays a key part in ensuring brand consistency, optimizing digital experiences, and supporting lead generation through owned and paid channels.
Responsibilities
Website Strategy & Digital Platform Ownership
- Own Certis’ group of websites as strategic platforms, including structure, performance, and continuous optimization
- Define and manage website information architecture, navigation logic, and user journeys
- Identify and implement UX/UI improvements to enhance engagement and conversion
- Partner with web development vendors to priorities, scope, and deliver enhancements
- Ensure consistency, scalability, and quality across all pages and microsites
Search Engine Optimization (SEO)
- Own and execute Certis’ SEO strategy across all digital platforms
- Conduct keyword research and define content optimization priorities
- Drive on-page and technical SEO improvements in partnership with vendors
- Monitor and improve search rankings, organic traffic, and visibility
- Ensure alignment between SEO strategy and content development
Digital Performance & Analytics
- Own web analytics and performance tracking (e.g. Google Analytics, Search Console)
- Analyze user behavior, traffic sources, and conversion funnels
- Identify insights and translate them into actionable improvements
- Develop dashboards and regular reporting to track performance against KPIs
Conversion Optimization & Digital Growth
- Optimize website performance as a conversion and lead-generation platform
- Improve CTA effectiveness, landing page performance, and user flows
- Support campaign performance by ensuring alignment between traffic sources and landing experiences
- Drive continuous improvement in engagement and conversion metrics
SEM& Paid Digital Alignment
- Understand and guide SEM and paid digital strategies in collaboration with agencies and internal teams
- Ensure alignment between paid campaigns and website experience
- Improve landing page effectiveness and campaign conversion outcomes
Business Partnering & Digital Governance
- Act as a marketing advisor to corporate functions and business units
- Ensure adherence to website standards and avoid fragmentation across digital assets
- Maintain alignment with Group brand, narrative, and platform strategy
Vendor Management
- Manage relationships with web development and digital vendors
- Prioritize development backlog, enhancements, and fixes
- Ensure timely delivery, quality control, and cost efficiency
Requirements
- Degree in marketing, communications, digital media, or a related field
- At least 6–8 years of relevant experience in digital marketing, web strategy, or performance marketing; experience in B2B or technology-driven environments preferred
- Strong understanding of website management, information architecture, and user experience principles
- Hands-on experience in SEO, including on-page, technical, and content optimization
- Familiarity with SEM and paid digital strategies
- Proficiency in web analytics tools (e.g. Google Analytics, Search Console) and ability to translate data into actionable insights
- Basic understanding of web technologies and platforms (e.g. HTML, CSS, CMS)
- Strong analytical and problem-solving skills with a structured approach to decision-making
- Good understanding of user behavior, digital journeys, and conversion optimization
- Proven ability to manage vendors and drive delivery outcomes
- Strong stakeholder management skills, with the ability to work across teams and influence outcomes
- Strong written and verbal communication skills
- Self-directed, detail-oriented, and outcome-driven, with a strong sense of ownership
- Comfortable operating in a fast-paced, cross-functional environment, balancing strategic thinking with hands-on execution
- Certifications in digital marketing, SEO, or analytics (e.g. Google Analytics, Google Ads) are an advantage
- Candidates with more experience may be considered for a more senior role
Vacancy posted 25 days ago
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