Product Manager, Digital Experience Platform

Job Overview

The Kallang Group is looking for a Product Manager, Digital Experience Platforms to support the ongoing development and optimisation of our digital experience ecosystem.

Sitting within the Digital Experience and Strategy team and reporting to the Head of Department, this role will help manage the product roadmap across key digital platforms, with the current focus on the website, mobile app and CMS. As our digital ecosystem continues to evolve, the scope of platforms may expand over time in line with business needs and patron expectations.

This is a product management role focused on digital experience, platform development and continuous improvement. The successful candidate will work closely with business stakeholders, platform users, internal teams and external partners to identify product opportunities, translate needs into clear requirements, support prioritisation, coordinate delivery and track performance.

The role requires someone who can bring structure to product development, engage stakeholders effectively, and help ensure our digital platforms continue to elevate the experience of patrons across The Kallang.

Key Responsibilities

Product Roadmap and Platform Development

• Support the definition and ongoing management of the digital experience platform roadmap across the website, mobile app and CMS.
• Work with the Head of Digital Experience and Strategy to assess product opportunities based on patron impact, business value, feasibility and platform priorities.
• Translate business needs, user feedback and operational requirements into clear product requirements and actionable briefs.
• Collaborate with internal stakeholders and platform users to identify areas for improvement across digital journeys, content experiences and platform capabilities.
• Support forward planning for platform enhancements, new features, integrations and optimisation initiatives.

Stakeholder Engagement and Requirements Definition

• Partner with teams across Marketing, Customer Experience, Technology, CRM/Loyalty, Data & Analytics, Customer Service and external vendors to gather, clarify and prioritise requirements.
• Facilitate discussions with stakeholders to understand business objectives, patron needs, operational constraints and success measures.
• Ensure requirements are clearly documented, aligned with product priorities and communicated effectively to delivery partners.
• Act as a bridge between business stakeholders, platform users and technical delivery teams to ensure clarity, alignment and timely decision-making.

Delivery Coordination and Vendor Management

• Coordinate with internal teams and external vendors to support the delivery of platform enhancements, releases and new capabilities.
• Support backlog management, prioritisation and release planning in collaboration with delivery partners.
• Review deliverables to ensure alignment with agreed requirements, user experience expectations and business objectives.
• Coordinate internal validation, user acceptance testing and release sign-off activities.
• Monitor risks, dependencies and issues, escalating where required to ensure delivery remains aligned with priorities and timelines.

Digital Experience and Continuous Optimisation

• Champion a patron-first approach to digital product development across app, web and CMS experiences.
• Use data, analytics, stakeholder feedback and user insights to identify opportunities to improve usability, engagement, conversion and content effectiveness.
• Work with relevant teams to define and track adoption, engagement and performance measures for key digital initiatives.
• Support ongoing improvements to content workflows, publishing processes and platform governance.
• Stay informed on relevant digital experience, MarTech, CMS, app and web trends to identify practical opportunities for innovation and improvement.

Product Process and Governance

• Help establish and improve product development processes that support clear prioritisation, effective stakeholder engagement and disciplined delivery.
• Maintain visibility of roadmap items, product requests, delivery status and upcoming releases.
• Support consistent ways of working across discovery, requirements definition, prioritisation, delivery coordination and post-release review.
• Contribute to a product culture that balances business needs, patron experience, technical feasibility and operational sustainability.

Requirements

• 5–8 years of experience in digital product management, digital platforms, MarTech, CMS, web/app product development or related roles.
• Proven experience managing or supporting digital product roadmaps, requirements definition, prioritisation and delivery coordination.
• Strong understanding of frontend digital experiences, including websites, mobile apps, CMS-driven content and user journeys.
• Experience working with internal business stakeholders, technical teams and external vendors or agencies.
• Ability to translate business needs and user feedback into clear product requirements and practical delivery plans.
• Good understanding of UX/UI principles and how they apply to customer-facing digital platforms.
• Comfortable using data and performance insights to support product decisions and continuous improvement.
• Familiarity with Agile ways of working, backlog management and product delivery tools such as Jira or similar platforms.
• Strong communication, stakeholder management and problem-solving skills.
• Able to bring structure, clarity and follow-through in a cross-functional environment.

Preferred Experience

• Experience with enterprise CMS platforms, preferably Adobe Experience Manager.
• Exposure to Adobe Analytics, Adobe Target or other Adobe Experience Cloud products would be advantageous.
• Experience with Salesforce or CRM, marketing automation, loyalty or customer engagement platforms would be a value-add.
• Experience in sports, entertainment, lifestyle, attractions, hospitality, venues, retail or other customer-facing industries would be beneficial.
• Prior experience working on digital platforms that support customer engagement, content, ticketing, loyalty, events or personalised experiences would be advantageous.

Why Join Us

This is an opportunity to play a key role in shaping the next stage of The Kallang’s digital experience. You will work on platforms that connect patrons, fans and visitors to Singapore’s leading sports, entertainment, lifestyle and community precinct. As part of the Digital Experience and Strategy team, you will help strengthen how our digital platforms support engagement, discovery, content, service and experience across The Kallang. The role offers the opportunity to contribute to a growing digital function, work across a diverse stakeholder environment, and help build the processes and platform capabilities needed to support the future of the precinct.

If you are facing issues submitting your application through Linkedln, please email us your resume at ***email_hidden*** with the job title.

Only shortlisted candidates will be notified.

The level of appointment will depend on the qualifications and experience of the candidate.

For more information on The Kallang Group, refer to