Fitness & Trainer Development Manager

Job Description:

As the Fitness Manager, you will play a critical leadership role in driving coaching excellence and operational success at ReFormd PT. You will be responsible for overseeing and developing our team of personal trainers, ensuring consistent coaching standards, accountability, and performance across the business.

This is a management-focused position and does not involve training clients directly. Instead, your primary responsibility will be to lead, mentor, evaluate, and support our coaching staff while ensuring the overall training experience aligns with ReFormd PT's standards and values.

Key Responsibilities:

Team Leadership & Management:

• Lead and manage the team of personal trainers to ensure high levels of performance, professionalism, and accountability.
• Conduct regular one-on-one meetings, team meetings, and performance discussions with coaching staff.
• Develop meeting agendas, training initiatives, and action plans to support team growth and operational objectives.
• Define trainer responsibilities, career progression pathways, and promotion criteria.
• Foster a positive, high-performance coaching culture that aligns with company values.

Performance Management:

• Monitor and evaluate trainer KPIs, client outcomes, retention metrics, and overall coaching effectiveness.
• Conduct formal performance reviews and provide ongoing feedback, coaching, and development plans.
• Identify performance gaps and implement corrective action plans where necessary.
• Recognize and reward high-performing team members while supporting underperforming staff to improve.

Training & Professional Development:

• Coordinate and oversee the development of junior and senior trainers.
• Mentor coaching staff on exercise programming, biomechanics, coaching methodology, client communication, and service delivery.
• Organize internal workshops, continuing education sessions, and professional development opportunities.
• Ensure all trainers remain current with industry best practices and company training standards.Quality Control & Coaching Standards:
• Implement and maintain consistent coaching standards across the entire team.
• Conduct regular coaching audits and floor observations to ensure training quality and adherence to company protocols.
• Review client programming, session delivery, and trainer documentation where required.
• Develop and refine internal systems, SOPs, and coaching frameworks to improve service quality.Client Success & Retention:
• Work closely with trainers to ensure clients are progressing effectively towards their goals.
• Implement accountability systems and progress-tracking processes that improve client satisfaction and retention.
• Analyze client feedback and identify opportunities to enhance the member experience.
• Support trainers in resolving client concerns and maintaining high service standards.

Operations & Facility Management:

• Oversee daily gym floor operations to ensure a professional, safe, and welcoming environment.
• Ensure gym equipment is properly maintained, operational, and compliant with safety standards.
• Maintain cleanliness, organization, and presentation standards throughout the facility.
• Collaborate with management to improve operational efficiency and member experience.

Business & Strategic Support:

• Support management in achieving business goals through effective team leadership and operational execution.
• Provide insights and recommendations on staffing, team structure, trainer development, and performance management.
• Assist with recruitment, onboarding, and succession planning for coaching staff.
• Contribute to the development and implementation of systems that improve business performance and scalability.
  Personal Training
  Conduct fitness consultations and relevant pre-participation screenings for new and existing clients.

• Assess clients’ fitness levels, training needs and personal goals.

• Design, deliver, monitor and review safe and effective personalised training programmes.

• Demonstrate proper exercise techniques and ensure the safe use of fitness equipment.

• Monitor client progress and adjust training programmes where appropriate.

• Motivate, educate and support clients throughout their fitness journey.

• Provide general guidance on exercise, recovery and healthy lifestyle practices within your professional scope.

• Maintain strong and professional relationships with clients to support satisfaction and retention.

• Promote and recommend suitable personal training packages and services.

• Follow up with prospective and existing clients to build and maintain an active client base.

• Work towards assigned session, sales, revenue and client-retention targets.

• Maintain accurate and up-to-date client records, attendance records and training documentation.

• Maintain the cleanliness and proper arrangement of equipment used during training sessions.

• Promptly report injuries, incidents, damaged equipment or unsafe conditions.

• Participate in relevant team meetings, training programmes, promotional activities and content-creation initiatives.