Head, Consumer Marketing

We are looking for an experienced and commercially driven Head, Consumer Marketing to lead the consumer marketing and growth strategy for our expanding range of health, wellness and longevity programmes and products.

This is a hands-on leadership role with a clear commercial mandate: build brand and product awareness, drive consumer adoption, and translate marketing activities into measurable sales and revenue growth.

The successful candidate will combine strong consumer marketing experience with modern digital, social media and AI-enabled marketing capabilities to help us understand consumers better, reach them more effectively and continuously improve marketing performance.

Key Responsibilities

• Develop and lead the consumer marketing strategy for our health, wellness and longevity programmes and products.

• Define target consumer segments, positioning, value propositions and compelling brand and product narratives.

• Lead go-to-market strategies and product launches, from consumer research and positioning through campaign execution and sales conversion.

• Plan and execute integrated online and offline marketing campaigns to drive awareness, leads, customer acquisition and sales.

• Lead digital and social media marketing across relevant consumer platforms and channels.

• Develop effective customer journeys from awareness and consideration through trial, conversion, repeat purchase and advocacy.

• Use consumer, campaign, customer and sales data to identify growth opportunities and improve marketing effectiveness.

• Apply AI-enabled marketing tools for consumer insights, content development, personalisation, marketing automation, experimentation and performance measurement.

• Continuously test campaigns, messages, audiences and channels and reallocate marketing resources based on measurable results.

• Track key marketing and commercial metrics including customer acquisition, conversion, retention, campaign ROI and revenue contribution.

• Work closely with sales, product, operations, finance and management to ensure marketing initiatives support commercial objectives.

• Manage external agencies, marketing partners and other service providers where required.

• Build and develop the marketing team and establish a culture of creativity, experimentation and commercial accountability.

Requirements

• At least 10 years of relevant professional experience in consumer marketing, brand, growth marketing, product marketing or related roles.

• Strong track record in consumer-facing marketing with demonstrable commercial results.

• Proven experience successfully launching and growing new products or services.

• Evidence of driving sales and revenue growth through both online and offline marketing.

• Strong experience in digital and social media marketing.

• Hands-on experience using modern marketing technology and AI-enabled marketing tools.

• Strong understanding of consumer research, segmentation, positioning, brand strategy and proposition development.

• Experience developing and executing go-to-market and demand-generation strategies.

• Strong understanding of the consumer marketing funnel, from awareness and customer acquisition through conversion, retention and repeat purchase.

• Able to analyse campaign, channel, customer and sales performance and translate insights into practical marketing actions.

• Experience managing marketing budgets and allocating expenditure based on performance and commercial returns.

• Strong leadership, communication and stakeholder-management skills.

• Able to operate effectively in a fast-growing and entrepreneurial environment.

Relevant experience or qualifications in Marketing, Business, Communications, Consumer Insights, Product Marketing or related disciplines will be advantageous.

Experience in healthcare, wellness, longevity, consumer health, lifestyle or other consumer-facing sectors will be particularly relevant.

Who We Are Looking For

We are looking for a marketer who is both creative and commercially accountable.

You should understand how to build a compelling consumer proposition and brand, but also be comfortable being measured on customer acquisition, conversion, sales and revenue.

You should be curious about new consumer behaviours, social media trends and emerging AI capabilities, and be willing to experiment with new tools and approaches to improve marketing effectiveness.

Most importantly, we are looking for someone who can take a new programme or product, understand why consumers should want it, develop the right positioning and go-to-market strategy, and turn that strategy into measurable consumer demand and sustainable revenue growth.