Job Description

Introduction

We’re looking for a Marketing Campaigns Manager to lead the orchestration of campaigns across Ask & Embla and AMBI. This role sits at the intersection of strategy, operations, and commercial performance, overseeing the full campaign lifecycle—from GTM planning and orchestration through to budget oversight, performance reviews, and continuous optimisation.

You will work closely with the Head of Marketing and cross-functional teams to ensure campaigns are well-planned, well-executed, and commercially grounded. This role requires someone who is comfortable navigating ambiguity, aligning stakeholders, and ensuring campaigns move forward with clarity and precision.

This is a senior individual contributor role suited for someone who enjoys both thinking strategically and operating with strong execution discipline.

What You’ll Do

GTM Planning & Campaign Orchestration
Own the end-to-end GTM planning process across Ask & Embla and AMBI. Ensure campaigns are properly sequenced, paced, and aligned with commercial priorities. Act as the single source of truth for campaign timelines, launches, and key marketing moments. Work closely with Project Management, Merchandising, Creative, and Marketing teams to coordinate campaign execution. Ensure campaigns are fully briefed, operationally ready, and commercially grounded before launch.
Campaign Strategy & Execution
Co-own the campaign direction and audience focus alongside the Head of Marketing. Coordinate campaign execution across creative, product launches, and marketing channels. Ensure strategy, execution, and performance remain aligned throughout the campaign lifecycle. Identify opportunities to improve campaign workflows and operational efficiency.
Campaign Performance & Reporting
Own the performance reviews for campaigns across launches, promotions, and sales moments. Define KPIs upfront and ensure campaigns are evaluated against clear performance benchmarks. Deliver monthly, quarterly, and annual campaign reviews, highlighting wins, misses, and key learnings. Feed insights back into future GTM planning to continuously improve campaign effectiveness.
Campaign Budgeting
Manage campaign budgets across departments and track spend against approved allocations. Monitor and report on Marketing Efficiency Ratio (MER) across campaigns. Flag budget risks and performance concerns early.
Operations & Team Coordination
Manage the marketing calendar and campaign stand-ups, ensuring teams remain aligned on priorities. Maintain the GTM deck and campaign calendar as the single source of truth. Ensure campaign templates and reporting frameworks are consistently used across the team.

Who You Are

Must-Haves:
5+ years of experience in campaigns, growth, or performance marketing. Experience managing multi-channel campaigns from planning through to post-mortem analysis. Strong understanding of campaign budgeting and marketing performance metrics, including MER. Experience delivering structured reporting and performance reviews to senior stakeholders. Excellent cross-functional collaboration skills with the ability to align multiple teams. Comfortable operating with autonomy and ownership in a fast-paced environment. Strong analytical mindset with the ability to turn campaign data into actionable insights. Solid project management skills, able to manage multiple campaigns simultaneously.
Nice to Have:
Experience working in e-commerce, retail, lifestyle, or fashion brands. Familiarity with marketing analytics tools, CRM platforms, and campaign tracking frameworks. Experience working across multiple brands or product lines. Background in both brand and performance marketing. Experience mentoring or guiding junior marketers.

This role reports directly to the Head of Marketing and plays a key role in ensuring campaigns are strategically aligned, operationally strong, and commercially effective.

About Ask & Embla and Ambi

Ask & Embla is a rapidly growing jewelry brand born from alternative subcultures shaped by punk, goth, and music movements. We’re based in Singapore, with a collective following of more than 850,000 across our social media channels. Our growth continues with the launch of Ambi, our piercing-focused jewelry brand, which carries the same spirit of self-expression as Ask & Embla.

As e-commerce brands, we ship internationally to a diverse customer base, and we are proud to be one of the leading brands worldwide in the alternative jewelry space. We’re passionate about creating a company that brings out the best in everyone, where individuals love to work and grow as a team. That means constantly learning, building new things, staying flexible about how and where we work, and empowering each other to do the proudest work of our lives.

Ask & Embla and Ambi are led by an ex-Googler and ex-Amazonian, supported by dozens of team members across multiple countries. We’re building the foundation to expand into several business verticals beyond e-commerce, while continuing our operations to fulfil thousands of orders each month.

Ready to Join Us?
If you’re a results-oriented professional who thrives in a fast-paced environment, we encourage you to apply!

Learn More about Ask & Embla and Ambi:

Why Work With Us?
We learn and build fast together, united not only by the purpose and passion of creating beautiful, expressive, and sustainably made jewelry, but also by a community that celebrates freedom in self-expression. Everyone deserves to be fully themselves, and our jewelry designs are contemporary emblems that let them do so with pride.

Job Details

Job Type: Full-time
Expected hours: 40 per week
Benefits: Health insurance, Paid time-off, Employee discounts, Professional development opportunities
Schedule: Day shift
Location: Remote – for locations outside of SG

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