Marketing Manager / Executive

Key Responsibilities

Team Leadership

• Manage and mentor a regional marketing team of 3-4 executives and designers based in Singapore, China, and Indonesia.
• Set clear goals, provide guidance, and ensure accountability within the team.
• Foster collaboration across markets while respecting local business needs.

Strategic Marketing & Branding

• Develop and implement marketing strategies tailored to industrial products and machinery sectors.
• Ensure consistent branding and messaging across all regional markets.
• Conduct competitor benchmarking and market analysis for positioning

Campaigns& Demand Generation

• Plan and execute integrated campaigns (digital, print, dealer promotions, exhibitions).
• Oversee creation of brochures, datasheets, videos, and sales toolkit.
• Support the Sales team in lead generation and dealer enablement.

Regional Market Development

• Align marketing efforts with business units in China, Singapore, and Indonesia.
• Support product launches and dealer engagement programs across different countries.
• Adapt campaigns to local market requirements while keeping group-level consistency.

Digital Marketing & Communications

• Lead digital initiatives including website management, social media, SEO/SEM, and email campaigns.
• Produce targeted content for industrial audiences (contractors, dealers, fleet owners).
• Track campaign performance with data-driven reporting.

Exhibitions& Events

• Organize and oversee participation in international trade shows and customer events.
• Ensure world-class presentation of company brand and products at industry platforms.

Cross-FunctionalCollaboration

• Work closely with Sales, Business Development, and Operations to ensure marketing supports commercial goals.
• Provide regular market insights and competitor intelligence to senior management.

Qualifications& Requirements

• Bachelor's degree in Marketing, Business, or related discipline.
• Minimum3 years of B2B marketing experience in industrial products (heavy equipment,mining machinery, construction machinery, or related industries).
• Proven experience managing a regional team across different countries.
• Strong leadership, communication, and project management skills.
• Familiarity with both traditional B2B marketing and digital channels.
• Creative yet commercially focused, with strong analytical skills.
• Willingness to travel within Asia and occasionally internationally.